I'm Traci—creator, coach, designer, and founder of Fuel Your Financial Freedom.

Before this digital life, I spent over 20 years as an Educator and Business Development Manager with Paul Mitchell, helping salons grow and mentoring professionals on the business side of beauty. That experience gave me an eye for branding, strategy, and connection—which later translated into new creative ventures.

Greg and I launched our agency, Social Focuz, working exclusively with salons and stylists to create content for and manage their social media presence.

I started designing and selling t-shirts through my Etsy shop, Vivian Rose Design, and created digital journals and eBooks for Amazon KDP.

I hold a Social Media Marketing Certificate from Meta, which supported the strategies I’ve been refining through real-world experience.

Along the way, I’ve created dozens of digital products—learning firsthand what works, what doesn’t, and how to simplify the process for others. The lessons I’ve learned (sometimes the hard way) are now built into this course—so you don’t have to figure it out alone.

Now I want to help people turn their knowledge and creativity into digital products they’re proud of—starting with my signature course, Create. Convert. Cash Out. Through hands-on teaching and guided projects, I show you how to create something real, something sellable, and most importantly—something yours.

Inside my private community, The Vault Collective, I coach and mentor creators like you through weekly calls, Canva tutorials, strategy sessions, and feedback in real-time. It’s where you’ll grow your confidence and your business alongside a supportive community that is walking the same path.